I embarked on an exciting project to create a digital experience for Allegro – the Allegro Couples Memory Lane game. In the midst of the COVID-19 challenges, I recognized the importance of staying connected and engaged with the target audience, prospects, and current residents. The innovative approach led to develop this interactive digital game, across 4 different facilities in 4 different cities, providing a delightful way for couples to reminisce and connect through shared memories. The Couples Memory Lane game not only reinforces the vibrant spirit of Allegro but also fosters a sense of community and joy, even in the face of unprecedented times.
As the world faced social distancing measures, I adapted our strategies to recreate interactive digital content for Allegro's social media platforms, utilizing zoom, After Effects and video editing software. The goal was to maintain a strong online presence and continue engaging the audience. Through dynamic and captivating content, we brought the Allegro experience to the digital realm, showcasing the resilience and adaptability of the community. This initiative not only kept the target audience and prospects connected maintain above 80% occupancy but also reassured current residents that Allegro remains a hub of creativity, engagement, and shared experiences, even in challenging times.
